Jannik Olander, Nialaya: Celebs, DJ's and Instagram are key branding factors
Om Jyske Bank
|
3. januar 2014
MADE IN DENMARK: Nialaya is the jewelry brand in the world that can count the largest number of celebs among its customers. But also first movers and DJs are important for Nialay's branding.
Moreover, Jannik Olander uses social media actively, particularly Instagram, which he personally updates.
By VIVE Productions & Thomas Hass
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