Carsten F. Preisz: How to brand B&O and Bentley to the world's richest people
Om Jyske Bank
|
3. januar 2014
MADE IN DENMARK: How do you convince the world's richest men, who can buy anything, to buy just your make of car.
Carsten F. Preisz, today a partner of Freemark Entertainment, has tried marketing the most expensive brands such as B&O, Bentley, Rolls Royce and Fisker to the richest people in the world.
"It is an exciting challenge to convince people who are able to buy the most expensive brand in the world without hesitation and without having to ask the wife first, that they should chose exactly your brand."
By VIVE Productions & Thomas Hass
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