#SPOTinteractive: When technology threatens the old business model

Digital sharing and distribution has over the last decade fundamentally changed the music industry and sent the business model out on a limb.

Now several other industries are under pressure from new technologies. From retail and fashion to pharmaceuticals.

But how do businesses meet the challenges and opportunities that emerge when the rapid technology changes hit an industry?

Cliff Fluet explains what a company like Apple did right, and what a number of their competitors did very wrong.

Jyske Bank TV is covering SPOT interactive Conference in Aarhus 1.-2. May 2014. Follow us on jyskebank.tv and on Twitter.