Social Media Week: Redefining the corporate mold

Speaker: Anna Granholm-Brun, Marketing and Branding, Maersk.

Creating a presence for brands on social media involves much more than establishing the profile and versioning branded key messages for posting. It is about developing an ongoing relationship that is expected to evolve with every interaction online and offline. The person who liked or followed your brand yesterday will have entirely different expectations of your brand in a year from now. How will you develop the right infrastructure internally and the right presence externally, to support your brands desire to connect with your audience around the world?

Jyske Bank TV is covering Social Media Week in Copenhagen 17.-21. February 2014. Follow us on jyskebank.tv and on Twitter.