Social Media Week LIVE: Google - The Zero Moment of Truth

Privatøkonomi | 25. februar 2015

The internet has changed how we decide what to buy - very often people research before they purchase and that research takes place online.

Google call this online decision-making moment The Zero Moment of Truth.

This talk will showcase this mental model of marketing and examples of how advertisers are winning these moments today

Speaker:

  • Nora Ziegenhagen. Head of branding solutions, Google

Get a list of Livestreams from Social Media Week here

If you miss out on one of the livestream sessions or wish to review one of them, they will all be uploaded on jyskebank.tv during the week.

Social Media Week consists af a variation of sessions scattered over various locations in Copenhagen from 23.-27. february 2015.

The event gathers leading experts and stakeholders for workshops and presentations of news within the social media sphere.

The purpose of the Social Media Week event is to explore the social, cultural and economical influence that social media has on our everyday life.

See the program for the week here.

Jyske Bank TV covers Social Medie Week closely. Follow us on jyskebank.tv on Facebook and on Twitter.

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