Content Marketing Awards: Made in Denmark

Erhverv | 22. maj 2014

"Made in Denmark" is a Web TV series produced by Jyske Bank TV, which profiles 12 Danes in their pursuit of the American Dream.

From a woman who has built a Yoga Empire, to a Brooklyn Microbrewer, to a Los Angeles Jeweler, the series takes viewers through the ambitions, tribulations and triumphs of a series of people who made the jump "across the pond" and are thriving in their endeavors.

The series is part of Jyske Bank's overall Marketing and Content Strategy, called the Jyske Differences, which uses TV, social media and traditional marketing to communicate in ways that are different and informal.  "Made in Denmark" strengthen the bank's image of being a place that can inspire people and help them make their dreams come true.

Nøgleord

MADE IN DENMARK

Vil du være klog på økonomi, samfund og tendenser?

Tilmeld dig "Jyske Bank Nyt" — et nyhedsbrev, som udkommer hver måned med økonomisk inspiration, viden og holdninger. Du kan altid afmelde dig igen.