#CCDK: Companies as journalists?

Michael Brito is a Group Director at WCG, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy, scales community management and integrates paid, earned and owned media initiatives. Over the last decade and prior to WCG, Michael worked as a Senior Vice President for Edelman Digital and also for large, very influential brands in Silicon Valley like Hewlett Packard, Yahoo and Intel where he was responsible for consumer social media marketing and community management.

He authored the book, "Your Brand, The Next Media Company" and writes about social business on his blog.